Subscribe to our Blog

Blog

Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

...

Read More

Empathy and Ethnography

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in.

...

Read More

Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

...

Read More

Did They Find the Brain’s Buy Button?

How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain.  But is knowing that enough?

...

Read More

Here’s What I Wasn’t Thinking

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).

...

Read More

Give Me Some ‘Bot to Love

Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships.  And why.

...

Read More

All Kinds Of Motivation

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

...

Read More

The Social Animal

Stephan Leman reviews the new David Brooks book, The Social Animal.

...

Read More

Is Technology Changing Us?

At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior.

...

Read More

We Are Who We Remember Ourselves To Be

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember?

...

Read More