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It’s Beginning To Look A Lot Like Priming

Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming.  Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together.

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Redirect

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything.

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It’s Branded Into My Memory

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands.  Unfortunately, even he can’t help you find your keys.

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A Consultation on Consultants

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned.

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Metaphorically Speaking

Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors.

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This is Your Brain On Social Networking

If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit.

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Let’s Start Playing Games Here!

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business.

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Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

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Empathy and Ethnography

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in.

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Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

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