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Metaphorically Speaking

Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors.

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This is Your Brain On Social Networking

If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit.

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Let’s Start Playing Games Here!

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business.

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Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

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Empathy and Ethnography

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in.

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Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

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Did They Find the Brain’s Buy Button?

How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain.  But is knowing that enough?

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Here’s What I Wasn’t Thinking

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).

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Give Me Some ‘Bot to Love

Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships.  And why.

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All Kinds Of Motivation

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

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