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Caught, Not Taught

What's the difference between how folks should think about your brand inside and outside of the company?  Not very much, if you do it right.  Brandtrust CEO Daryl Travis shares some thoughts on internal branding....

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NOT TO BE MISSED: A Joint Webinar by Brandtrust and Intel

Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register.

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The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

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Technology and Memory

Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.

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Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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Misunderstood Millennials

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper…

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The Bellagio Phenomenon

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.

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Thinking Fast and Slow and Scratching My Head

Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep.

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The Only Truth That Matters

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be.

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