Subscribe to our Blog

Blog

Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

...

Read More

Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

...

Read More

Misunderstood Millennials

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper…

...

Read More

The Bellagio Phenomenon

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.

...

Read More

Thinking Fast and Slow and Scratching My Head

Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep.

...

Read More

The Only Truth That Matters

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be.

...

Read More

It’s Beginning To Look A Lot Like Priming

Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming.  Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together.

...

Read More

Redirect

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything.

...

Read More

It’s Branded Into My Memory

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands.  Unfortunately, even he can’t help you find your keys.

...

Read More

A Consultation on Consultants

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned.

...

Read More