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Situations Matter

Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...

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No Man Is An Island: The Power Of Collaboration

We've written before in this blog about the way that great innovation requires insight.  But it's just as true that innovation also requires collaboration.  Stephan Leman tells us all about it.

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The Nature of Responsibility

Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.

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Caught, Not Taught

What's the difference between how folks should think about your brand inside and outside of the company?  Not very much, if you do it right.  Brandtrust CEO Daryl Travis shares some thoughts on internal branding....

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NOT TO BE MISSED: A Joint Webinar by Brandtrust and Intel

Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register.

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The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

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Technology and Memory

Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.

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Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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Misunderstood Millennials

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper…

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