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Nikestrong: Brand Opportunity for Nike Post-Lance Armstrong

Lance Armstrong’s conniving selfishness left Livestrong—his cancer-fighting charity and only redeeming legacy—in an uphill struggle for survival. We don’t expect everyone to be perfect — stuff happens. But we expect people — particularly heroes and leaders — to be authentic and honest. It’s fundamental to human social interaction. Our very survival hinges on trust in others.

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Lessons from Groupon: 3 ways to change how you think about your customers

We’ll spare you any commentary on Groupon’s business model, accounting irregularities or stock market misadventures. But it’s hardly surprising news to hear Founder and CEO Andrew Mason’s tenure has expired faster than a Groupon for a cheap haircut.

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Long Sleep the King

When Burger King dethroned their creepy plastic-headed mascot last summer, nary a tear was shed throughout the realm. Females cheered, moms rejoiced and marketers wondered, “What took them so long?”

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A Day in Survey Land

Chris Hoel uses his own experiences as inspiration to explore what motivates respondents to participate in survey based research

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Segmentation First Aid

Brandtrust CEO Daryl Travis diagnoses the problems with traditional consumer segmentations and offers an alternate approach based on human universals.

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Gendered Branding

Kristian Aloma avoids reflecting on "The Conversation" he had with his parents as he explores the differences between men and women.

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Now You See It, Now You Don’t

While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind.

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Situations Matter

Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...

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No Man Is An Island: The Power Of Collaboration

We've written before in this blog about the way that great innovation requires insight.  But it's just as true that innovation also requires collaboration.  Stephan Leman tells us all about it.

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The Nature of Responsibility

Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.

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