Subscribe to our Blog

Blog

A Day in Survey Land

Chris Hoel uses his own experiences as inspiration to explore what motivates respondents to participate in survey based research

...

Read More

Segmentation First Aid

Brandtrust CEO Daryl Travis diagnoses the problems with traditional consumer segmentations and offers an alternate approach based on human universals.

...

Read More

Gendered Branding

Kristian Aloma avoids reflecting on "The Conversation" he had with his parents as he explores the differences between men and women.

...

Read More

Now You See It, Now You Don’t

While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind.

...

Read More

Situations Matter

Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...

...

Read More

No Man Is An Island: The Power Of Collaboration

We've written before in this blog about the way that great innovation requires insight.  But it's just as true that innovation also requires collaboration.  Stephan Leman tells us all about it.

...

Read More

The Nature of Responsibility

Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.

...

Read More

Caught, Not Taught

What's the difference between how folks should think about your brand inside and outside of the company?  Not very much, if you do it right.  Brandtrust CEO Daryl Travis shares some thoughts on internal branding....

Read More

NOT TO BE MISSED: A Joint Webinar by Brandtrust and Intel

Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register.

...

Read More

The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

...

Read More