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Emotions Rule the Roost

The power of any brand is, simply, how your association with it makes you feel. You might say you have...

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The Big F Word: F-E-E-L

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as...

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price on emotion

Putting A Price On Emotion

Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...

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The Invisible Gorilla

Sorry, I Wasn’t Paying Attention I remember the first time I watched the Invisible Gorilla experiment, a short video that...

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Innovation Starts With Empathy

The Heart of Game-Changing Innovation Everyone gets the power and potential of new ideas—but there is precious little research and...

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The Psychology of Trust

It All Starts At Home Erik Erikson’s work is taught in nearly every introductory psychology course. His stages of psychosocial...

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The Peak Customer Experience

It’s about the experience stupid! Can you imagine someone who works every possible angle to get a date with a...

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Sleep on It

Songwriting Satisfaction I have a few friends who are songwriters. They spend hours in their homes, studios, coffee shops and...

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The Brand is Not Part of the Business; It IS the Business

People don’t invest a lot of time on details. They sort out the promise a brand makes and the meaning...

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Every Brand is a Story. How Will Yours Be Told?

Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form...

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