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The NINA Principle

Insight is one of the most difficult terms to define in marketing. Brandtrust CEO Daryl Travis writes about what an insight is, and the NINA Principle which says, "No insight, no advantage."

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Not That I Care What You Think…

If you’ve ever witnessed our Emotional Inquiry research, you’ve seen that when respondents share certain subtle cues with us, Brandtrusters sit up and take notice. In this post, learn about what an unsolicited denial is, and how much you should (and shouldn't) pay attention when you hear one.

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Making Robots Cry

I read a journal article recently that said if you want your robot to make good decisions, you have to make it cry. Just the headline alone was intriguing to me. Robots with emotions? Tell me more!

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Superfans And Trekkies

At Brandtrust, we prefer to study your best customers first.  They've traveled the furthest with your brand and can tell you how to get others to do the same.  The best way to understand where your brand should go next is to learn where it has been and what is working best.

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