Subscribe to our Blog

Blog

It’s Branded Into My Memory

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands.  Unfortunately, even he can’t help you find your keys.

...

Read More

A Consultation on Consultants

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned.

...

Read More

Metaphorically Speaking

Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors.

...

Read More

This is Your Brain On Social Networking

If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit.

...

Read More

Let’s Start Playing Games Here!

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business.

...

Read More

Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

...

Read More

Empathy and Ethnography

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in.

...

Read More

Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

...

Read More

Did They Find the Brain’s Buy Button?

How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain.  But is knowing that enough?

...

Read More

Here’s What I Wasn’t Thinking

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).

...

Read More