Latoya York

Brandtrust is thrilled to have Latoya York, a Chicago native, on our team. Her educational background in psychology and professional background dedicated to helping others through advocating and mitigating has placed her in a special position to understand people—how they feel and why they behave the way they do. She has presented at several mental health conferences and workshops, and her skills in this area have been particularly useful in working with Brandtrust’s clients, such as Nestlé, to pinpoint consumer needs.

Naturally curious, Latoya loves working on a team that applies dynamic and innovative methods to answer the question, “why?”. “I’ve always been an advocate of ‘digging a little deeper’,” she says, “and it’s a thrill to work with people who share that passion.” She’s also adventurous—she left Chicago after college just because she wanted to know what it was like to live in New York City.

Even though she eventually returned to her beloved hometown, Latoya enjoys exploring new places and new cuisines with her husband. When not working, Latoya is also a rabid fantasy football enthusiast and reigns as champion of multiple leagues.