We come from many fields: journalism, marketing, philosophy, architecture, the social sciences of anthropology and psychology. But we all seem to exhibit one single, overriding trait: curiosity. We're the people who always want to know 'why.'
"I love that I get to step into people's stories."
"My favorite part of an engagement is that light bulb moment. It's that point where you know the organization is reframing their entire perspective of their customer."
"Every organization has room to improve their customer experiences,” Mary states. “The objective is to establish a deeper relationship with customers than the competition by taking the time to know customers and then to harness that knowledge across the organization."
"“I love the deep seated emotions and unique findings we uncover in each project that continue to shock both the clients and the Brandtrust team.”"
"The wonderful thing about Brandtrust is that I get to help clients learn about the core issues that really differentiate their business in the marketplace, and then figure out how to leverage those key attributes in ways both big and small that will drive their success."
Quantitative Research Partner
"Sandra brings a great deal of passion to every aspect of life, and that is certainly true of her approach to work."
"I love the open and friendly atmosphere at Brandtrust."
"I'm an equal mix of 'why' and 'how,' always eager to understand the deeper reasons behind things, while at the same time equally interested in their practical implications. The most rewarding part of working at Brandtrust has been having an outlet for that passion to find insights, grounded in the reality of using those insights to make businesses more successful."
Client Development Manager
"I feel so privileged to interact with some of the most iconic brands in the world and help them recognize and then leverage the emotional undercurrents to everything they do and say. It’s a great process to watch a brand begin to understand its own story and then learn how to tell it in a meaningful way."
Client Development Specialist
"...if you stop and think about the impact we’ve made on companies around the world, you realize how extraordinary Brandtrust is."
Partner, Shopper Insight
"I'm excited to be rethinking shopper insights...our fresh approach reveals deeper motivations for shoppers of all kinds."
"When a person purchases one brand over another,” Jonathan suggests, “the decision is made more based on an idea of the product than the actual reality of the product. They’re buying the specific promise of what the brand is going to do for them, as much as the practical benefit of the product itself."
"Because of the mature people and how my position is ever changing, there are never two days that are the same, and I love how that helps me—and our clients—to grow."
"I am probably best known as the guy who is always rethinking the way something can be done. At heart, I'm an innovator and a process improvement guy—always looking for the smartest thing to do."
Business Development Coordinator, Executive Operations
"I really enjoy the creative atmosphere at Brandtrust. Ideas are welcomed and encouraged."
Senior Research Consultant
"I love being a part of the process of listening to people's stories and experiences and discerning a common narrative that can help corporations and organizations live out their mission with excellence and focus. That is an incredible honor."
"I enjoy the diversity of backgrounds and the different ideas everyone brings to the table. "
"Listening, observing and asking the right questions is key to being able to pick up subtle cues of respondents. It’s through careful attention to verbal and nonverbal signals that helps create rapport and trust."
"It's most rewarding to me to see how the Emotional Inquiry process really just makes sense. Coming from the world of advertising and design, it's just fantastic to see how this kind of research supports and informs the work that design firms and advertising agencies can and should be doing.
"The thing I value most about working at Brandtrust is the trust itself. You’re given the room here, the trust, to be able to express yourself creatively. It fits me well."
"I have often been told I’m like a detective because of the amount of questions I ask, so being able to work for a company that’s all about unlocking the secrets of the consumer mind is incredibly rewarding."
Group Director, Client Development
"It’s incredibly rewarding to introduce some of the brightest minds in marketing to new approaches for solving complex challenges."
"Brandtrust really recognizes the difference between consumer demographics and actual people," says Christian. "It’s not about understanding the '18-24 demographic,' it’s about the emotions that drive an actual person's decisions. "
"I love the chance to be exposed to so many different industries, companies, and brands. I’ve always been the kind of person who wants to know something about everything, and I try to be as informed as possible."
"My goal is always to help clients discover new ways of seeing consumer drivers to achieve critical competitive advantage."
"At Brandtrust, we all have a shared passion to help our clients and each other; that makes it feel like a family."
"Almost like a detective hunting for clues, each interview shapes a bit more of the terrain of the subject that we are studying."
"What's really exciting about our process is that we get our clients to take off their business hats and really connect with what is driving the consumer," says Tania. "It's highly emotional and it's also just simply fun to help our clients get to that moment of clarity and understanding."
"I love the ideas behind our methodology and the fact that we learn something new everyday. It’s that AH-HA moment that makes working at Brandtrust so rewarding."
"My client work requires an ability to communicate with members of all levels within an organization and the ability to determine the necessary course of action by asking the right questions, observing, and listening to people. I am delighted to partner with Brandtrust as they use the same approaches to helping their client organizations succeed."
"A well-managed process only works when it also enables the ideas to flow. Brandtrust has a uniquely collaborative process to ensure just that. We work together with the client to apply key customer insights, so that in the end, the customers and the brand both end up on top."
"Brandtrust helps companies grow into better organizations. Clients walk away from Brandtrust projects with a focus on what’s important: how to keep their promises and make consumers and employees feel good. How can you argue with that?"
Talent Management Specialist
"Brandtrust is an atmosphere that recognizes and celebrates its employees for the individuals that we are."
Founder and CEO
"Most research discloses what happens; however, it often fails to reveal why it happens or the underlying emotional drivers that are critical in creating an effective strategy.
We're all avid thinkers here at Brandtrust. There's a genuine curiosity, a persistent desire to discover deeper insights, that we all share in common."
"Beth brings a great deal of passion to every aspect of life, and that is certainly true of her approach to work."