The Social Animal

By Stephan Leman | Posted: August 01, 2011

Stephan Leman reviews the new David Brooks book, The Social Animal. More >

Posted in decision-making, human mind, neuroscience, social sciences, storytelling, subconscious, subconscious motivations

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The Only Truth That Matters

By Lacey Mason | Posted: January 25, 2012

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be. More >

Posted in emotion, emotional brain, human mind, market research, memory, narrative, storytelling, understanding

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Redirect

By Leigh Pollock | Posted: November 28, 2011

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything. More >

Posted in brand, human mind, narrative, psychology, social psychology, storytelling

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What A Picture Is Worth

By Katherine Weber | Posted: June 02, 2011

At our core human beings are ALL visual learners. Katie Weber writes about how we process images differently from words. More >

Posted in emotion, emotional inquiry, memory, mental models, research methods, storytelling, visualization

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As The Story Goes...

By Daryl Travis | Posted: April 22, 2011

Are you challenged by too much data and not enough of a narrative to help people make sense of it? Consider injecting storytelling into your presentations. Who knows? Maybe the way your story ends is that your execs are no longer so antsy during presentations and everyone can live happily ever after. More >

Posted in human mind, insight, market research, narrative, presentations, research data, storytelling

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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.