We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism. More >

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business. More >

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in. More >

Leigh Pollock reviews The Invisible Gorilla, a book about the mistaken illusions we hold as to how much we really know, how accurately we remember things, and how much attention we really pay to the world around us. More >

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

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If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember? More >

In this post, Partner Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.” More >

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact. More >