Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. More >
If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit. More >
Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are! More >
This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.
Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. 
