Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees! More >

Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow! More >

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in. More >

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking). More >

In this post, Partner Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.” More >

At our core human beings are ALL visual learners.  Katie Weber writes about how we process images differently from words. More >

Focus groups are the most commonly used kind of qualitative research, but are they always the right tool for the job? More >

We've all seen situations in which consumers give us answers in research that are directly contradicted by their marketplace behavior.  What is that all about?  In this post Stephan Leman talks about why people's answers are influenced by direct questions, and what we can do about it. More >