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The Mind of the Consumer Is Boss

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By Suzanne Cheves | Posted: March 19, 2012

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees! More >

Posted in brand, consumer behavior, focus groups, market research, mental models, qualitative research, research methods, subconscious motivations

Use The Right Tool for the Job

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By Lacey Mason | Posted: May 07, 2011

Focus groups are the most commonly used kind of qualitative research, but are they always the right tool for the job? More >

Posted in Contextual Inquiry, emotional inquiry, ethnography, focus groups, in-depth interviews, market research, qualitative research, research methods
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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.