People need trust to form any kind of relationship - even relationships with goods and services.  Kristian Aloma tells us more about what this means for your brand. More >

Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.  More >

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything. More >

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned. More >

Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors. More >

If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit. More >

Leigh Pollock reviews The Invisible Gorilla, a book about the mistaken illusions we hold as to how much we really know, how accurately we remember things, and how much attention we really pay to the world around us. More >

At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior. More >

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember? More >

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact. More >