Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned. More >

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

  More >

The most useful insights for effective marketing strategies often come from unearthing that which people have in common, underneath the more easily observed differences that sit on the surface. More >