Shopping For Insights?

By Suzanne Cheves | Posted: July 01, 2011

Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics. More >

Posted in consumer behavior, emotion, insight, mental models, research methods, Shopping Inquiry, social sciences

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The Mind of the Consumer Is Boss

By Suzanne Cheves | Posted: March 19, 2012

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind. Brandtrust agrees! More >

Posted in brand, consumer behavior, focus groups, market research, mental models, qualitative research, research methods, subconscious motivations

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It's Branded Into My Memory

By Kristian Aloma | Posted: November 22, 2011

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands. Unfortunately, even he can’t help you find your keys. More >

Posted in brand, consumer behavior, engram, human mind, memory, mental models, neuroeconomics, neuroscience

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Metaphorically Speaking

By Daryl Travis | Posted: November 07, 2011

Why do we paint pictures with words? Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors. More >

Posted in brand, human mind, memory, mental models, metaphor, neuroscience, psychology

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Here’s What I Wasn’t Thinking

By Daryl Travis | Posted: August 22, 2011

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking). More >

Posted in brand, consumer behavior, decision-making, market research, mental models, research methods, subconscious motivations

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We Are Who We Remember Ourselves To Be

By Kristian Aloma | Posted: July 10, 2011

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember? More >

Posted in brand, decision-making, emotion, human mind, memory, mental models, psychology, social sciences

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What A Picture Is Worth

By Katherine Weber | Posted: June 02, 2011

At our core human beings are ALL visual learners. Katie Weber writes about how we process images differently from words. More >

Posted in emotion, emotional inquiry, memory, mental models, research methods, storytelling, visualization

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Making Robots Cry

By Lacey Mason | Posted: March 07, 2011

I read a journal article recently that said if you want your robot to make good decisions, you have to make it cry. Just the headline alone was intriguing to me. Robots with emotions? Tell me more! More >

Posted in decision-making, emotion, emotional brain, human mind, memory, mental models, neuroscience, subconscious motivations

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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.

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