Technology and Memory

Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.  More >

The Only Truth That Matters

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be. More >

It's Branded Into My Memory

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands.  Unfortunately, even he can’t help you find your keys. More >

Metaphorically Speaking


Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors. More >

The Invisible Gorilla

Leigh Pollock reviews The Invisible Gorilla, a book about the mistaken illusions we hold as to how much we really know, how accurately we remember things, and how much attention we really pay to the world around us. More >

We Are Who We Remember Ourselves To Be

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember? More >

What A Picture Is Worth

At our core human beings are ALL visual learners.  Katie Weber writes about how we process images differently from words. More >

Making Robots Cry

I read a journal article recently that said if you want your robot to make good decisions, you have to make it cry. Just the headline alone was intriguing to me. Robots with emotions? Tell me more! More >

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