Long Sleep the King

By Daryl Travis | Posted: March 03, 2013

When Burger King dethroned their creepy plastic-headed mascot last summer, nary a tear was shed throughout the realm. Females cheered, moms rejoiced and marketers wondered, “What took them so long?” More >

Posted in 3G Capital, Burger King, consumer behavior, consumer needs, Crispin Porter + Bogusky, emotional research, fast food, franchise, market research, mind of the customer

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A Day in Survey Land

By Chris Hoel | Posted: December 17, 2012

Chris Hoel uses his own experiences as inspiration to explore what motivates respondents to participate in survey based research

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Posted in customer feedback, extrinsic motivation, intrinsic motivation, market research, surveys

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The Mind of the Consumer Is Boss

By Suzanne Cheves | Posted: March 19, 2012

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind. Brandtrust agrees! More >

Posted in brand, consumer behavior, focus groups, market research, mental models, qualitative research, research methods, subconscious motivations

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The Bellagio Phenomenon

By Stephan Leman | Posted: February 08, 2012

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection. More >

Posted in behavioral economics, consumer behavior, emotional inquiry, human mind, insight, market research, neuroscience, respondents

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The Only Truth That Matters

By Lacey Mason | Posted: January 25, 2012

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be. More >

Posted in emotion, emotional brain, human mind, market research, memory, narrative, storytelling, understanding

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Innovation Starts With Empathy

By Daryl Travis | Posted: January 05, 2012

Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Posted in emotion, empathy, innovation, insight, market research, motivation, research methods

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Go With The Flow!

By Rebeca Arbona | Posted: October 14, 2011

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel. It's all about the flow! More >

Posted in emotion, emotional inquiry, insight, market research, research methods

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Empathy and Ethnography

By Stephan Leman | Posted: October 03, 2011

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough. Stephan Leman explains that that's where ethnography comes in. More >

Posted in culture, decision-making, ethnography, market research, research data, research methods, social sciences, understanding

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Here’s What I Wasn’t Thinking

By Daryl Travis | Posted: August 22, 2011

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking). More >

Posted in brand, consumer behavior, decision-making, market research, mental models, research methods, subconscious motivations

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The Beginner’s Mind

By Rebeca Arbona | Posted: June 26, 2011

In this post, Partner Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.” More >

Posted in Grounded Theory, human mind, insight, market research, priming, research data, research methods, social sciences

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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.

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