Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register. More >

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection. More >

Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned. More >

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business. More >

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow! More >

Leigh Pollock reviews The Invisible Gorilla, a book about the mistaken illusions we hold as to how much we really know, how accurately we remember things, and how much attention we really pay to the world around us. More >

In this post, Partner Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.” More >

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact. More >