Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics. More >
Frustrated by waking up tired after staying up late thinking through different work puzzles, Stephan Leman went looking for justification to get more sleep. What he discovered will make you rethink the importance of sleep in your own life! More >
Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned. More >
Leigh Pollock reviews The Invisible Gorilla, a book about the mistaken illusions we hold as to how much we really know, how accurately we remember things, and how much attention we really pay to the world around us. More >
This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.