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No Man Is An Island: The Power Of Collaboration

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By Stephan Leman | Posted: May 02, 2012

We've written before in this blog about the way that great innovation requires insight.  But it's just as true that innovation also requires collaboration.  Stephan Leman tells us all about it. More >

Posted in brainstorming, collaboration, culture, innovation, problem-solving, work session

Innovation Starts With Empathy

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By Daryl Travis | Posted: January 05, 2012


Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Posted in emotion, empathy, innovation, insight, market research, motivation, research methods
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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.