While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind. More >

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation. More >

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism. More >

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper… More >

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection. More >

Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep. More >

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be. More >

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything. More >

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands.  Unfortunately, even he can’t help you find your keys. More >