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Innovation Starts With Empathy

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By Daryl Travis | Posted: January 05, 2012


Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Posted in emotion, empathy, innovation, insight, market research, motivation, research methods

This is Your Brain On Social Networking

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By Rebeca Arbona | Posted: October 31, 2011


If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit. More >

Posted in brand, empathy, human mind, neuroeconomics, oxytocin, psychology, social psychology
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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.