Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. More >
If you’ve ever witnessed our Emotional Inquiry research, you’ve seen that when respondents share certain subtle cues with us, Brandtrusters sit up and take notice. In this post, learn about what an unsolicited denial is, and how much you should (and shouldn't) pay attention when you hear one. More >
This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.
Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. 
