Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register. More >

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be. More >

Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned. More >

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow! More >

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are! More >

Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships.  And why. More >

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

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If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember? More >