We've written before in this blog about the way that great innovation requires insight.  But it's just as true that innovation also requires collaboration.  Stephan Leman tells us all about it. More >

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation. More >

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in. More >

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact. More >

The most useful insights for effective marketing strategies often come from unearthing that which people have in common, underneath the more easily observed differences that sit on the surface. More >