Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics. More >
Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind. Brandtrust agrees! More >
As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation. More >
We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism. More >
Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. More >
Kristian Aloma explains the neuroscience of how memory works and how that relates to brands. Unfortunately, even he can’t help you find your keys. More >
Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are! More >
How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain. But is knowing that enough? More >
This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.
Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. 
