Caught, Not Taught

By Daryl Travis | Posted: April 09, 2012

What's the difference between how folks should think about your brand inside and outside of the company? Not very much, if you do it right. Brandtrust CEO Daryl Travis shares some thoughts on internal branding. More >

Posted in brand loyalty, brand promise, brand zealots, consumer needs, internal branding

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Misunderstood Millennials

By Kristian Aloma | Posted: February 16, 2012

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper… More >

Posted in brand loyalty, human mind, identity, Millennials

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Hug Your Customers

By Kristian Aloma | Posted: September 20, 2011

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are! More >

Posted in brand, brand loyalty, consumer behavior, decision-making, emotion, human mind, oxytocin, social psychology

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Did They Find the Brain’s Buy Button?

By Katherine Weber | Posted: September 11, 2011

How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain. But is knowing that enough? More >

Posted in behavioral economics, brand, brand loyalty, brand value, consumer behavior, decision-making, human mind, neuroscience

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Superfans And Trekkies

By Stephan Leman | Posted: February 28, 2011

At Brandtrust, we prefer to study your best customers first. They've traveled the furthest with your brand and can tell you how to get others to do the same. The best way to understand where your brand should go next is to learn where it has been and what is working best.

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Posted in brand, brand loyalty, brand zealots, consumer behavior, emotion, lapsed users, non-users

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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.