Branding Is Tribal

By Rebeca Arbona | Posted: February 22, 2012

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism. More >

Posted in behavioral economics, brand, consumer behavior, decision-making, human mind, social sciences, subconscious motivations, tribalism

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Misunderstood Millennials

By Kristian Aloma | Posted: February 16, 2012

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper… More >

Posted in brand loyalty, human mind, identity, Millennials

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The Bellagio Phenomenon

By Stephan Leman | Posted: February 08, 2012

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection. More >

Posted in behavioral economics, consumer behavior, emotional inquiry, human mind, insight, market research, neuroscience, respondents

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Thinking Fast and Slow and Scratching My Head

By Sarah Sarkar | Posted: January 31, 2012

Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep. More >

Posted in decision-making, human mind, irrational, neuroscience, problem solving, rational, reasoning, understanding

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The Only Truth That Matters

By Lacey Mason | Posted: January 25, 2012

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be. More >

Posted in emotion, emotional brain, human mind, market research, memory, narrative, storytelling, understanding

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Innovation Starts With Empathy

By Daryl Travis | Posted: January 05, 2012

Most people think that game-changing innovation requires creativity and ingenuity. Sure, that helps. But Brandtrust CEO Daryl Travis argues that it always starts with empathy for the consumer. More >

Posted in emotion, empathy, innovation, insight, market research, motivation, research methods

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It's Beginning To Look A Lot Like Priming

By Kristen Bishop | Posted: December 15, 2011

Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together. More >

Posted in behavioral economics, consumer behavior, decision-making, emotional inquiry, neuroscience, priming, social psychology, subconscious motivations

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Redirect

By Leigh Pollock | Posted: November 28, 2011

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything. More >

Posted in brand, human mind, narrative, psychology, social psychology, storytelling

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It's Branded Into My Memory

By Kristian Aloma | Posted: November 22, 2011

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands. Unfortunately, even he can’t help you find your keys. More >

Posted in brand, consumer behavior, engram, human mind, memory, mental models, neuroeconomics, neuroscience

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A Consultation on Consultants

By Katherine Weber | Posted: November 14, 2011

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned. More >

Posted in consultants, emotion, human mind, insight, motivation, psychology, strategy

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About This Blog

This blog is dedicated to expanding the reach of the stimulating conversations we enjoy with our clients, collaborators and the people we call “Friends of Brandtrust.” Our posts are about what we know best: uncovering and activating better insights, usually by applying principles from the social sciences to understanding human motivations and decision-making. We hope that what we post here will inspire you to share what you’re thinking, too.